Search Engine Optimisation

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process of optimising a website so that it is easier to be found on popular search engines such as Google or Bing. It is all about making it easier for your potential customers to be able to find your business ahead of your competitors.

Our approach to SEO

At Ajay Solutions we believe it is better to build a site from the ground up to be optimised for search engines. Most website companies don't do this, Search Engine Optimisation (SEO) is usually an after thought, something that is sold as an extra at the end of the project to try to make some more money. This approach is inherently flaud, things can be missed, the way your content is represented could change the meaning that your business wants to portray. This is why when we do our websites development we work with you from the beginning to ensure the site is optimised as we build your website.

SEO for Google

We at Ajay Solutions also work to ensure that the site is optimised primarily for Google, whilst other search engines are important, it can be clearly seen on statistical sites such as Stat Counter that Google is used by the vast majority of searchers. If a site works well on Google, then it will also work well on other search engines:

Source: StatCounter Global Stats - Search Engine Market Share

Why does my website need Search Engine Optimisation?

The majority of online traffic is driven by the major search engines such as Google, Bing and Yahoo. If your site cannot be found on the first page of these search engines under relevant phrases, then you will miss out on the thousands of potential enquiries that you could have received from people who want you. Whatever product or service your site provides, search engine optimisation should be your first priority for your website.

What's included in our Search Engine Optimisation Service?

• Google Sitemaps Installation
• Robots.txt Installation
• Keyword Research & Analysis
• Meta Tags Optimised
• Alt Tags Optimised
• Title Tags Optimised
• Header Tags Optimised (H1, H2 etc)

Can you guarantee my website will be number one on Google?

Simple answer is, NO. Any company promising they will get you to number one, no matter how much you pay are not telling the truth. There are many ways to rank highly on search engines but there can be no guarantees that you will rank in the first position. The nature of Search Engines as well means that your position can change regularly as new websites are crawled by the search engine bots. All our Search Engine Optimisation work is manually done, and not automated, this ensures your website gets the full attention it deserves.